Product Marketing Manager, 100% (all genders) | Biognosys
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Product Marketing Manager, 100% (all genders)

DEPARTMENT: Products Sales and Support
PERIOD: By arrangement
COMPANY: Biognosys AG
LOCATION: Wagistrasse 21 | 8952 Schlieren | Switzerland
CONTACT: Leonie Oseki (HR Consultant) | Telephone: +41 (0) 44 738 20 40 | Email: career@biognosys.com

Biognosys is a leader in next-generation proteomics, dedicated to transforming life science by inventing and developing cutting-edge proteomics technology and solutions, and making them widely available for pharmaceutical and biotechnology researchers, and proteomics experts. The company offers a versatile portfolio of proprietary proteomics services, software, and kits that provide a multi-dimensional view of protein expression, function, and structure in all major biological species and sample types. Biognosys’ unique, patented technologies utilize high-resolution mass spectrometry for the quantification of thousands of proteins across thousands of samples with industry-leading precision, depth, and throughput. Through advanced data analytics, Biognosys translates data into actionable insights for R&D and clinical research.

THE OPPORTUNITY

Proteomics is an increasingly established and widely applicable technology to gain biological insights from complex physiological questions. The addressable market is large and growing. Many potential customers, however, still have low awareness of its capabilities and applications. As Product Marketing Manager, you will report to the Head of Business Development – Products and will work in close collaboration with the Marketing team and other cross-functional stakeholders (Business Development, R&D). You will have global responsibility in a varied spectrum of marketing activities aimed at increasing awareness and adoption of our product offerings which includes software and kits for proteomics.

The ideal individual is a highly organized self-starter, with excellent communication skills, energetic and enthusiastic, who can help us to communicate the value of our products to potential customers. As our customers range from academics to industry, we expect our Product Marketing Manager to be both tech-savvy as well as business-minded, and able to communicate to different audiences with their own language.

 

 

YOUR RESPONSIBILITIES

  • Develop market knowledge and deep scientific expertise on Biognosys’ product offering
  • Support the Head of BD – Products in planning the marketing strategy for Biognosys’ product offering
  • Initiate and develop promotional content, such as presentations, application notes, video tutorials, demonstrations, webinars, blog articles, and technical white papers for our products
  • Record customer impressions to plan content for case studies, success stories, testimonials, and high-value content
  • Take responsibility for the up-to-date status of sales supporting materials, product-related resources, marketing materials, and product-related web content
  • Develop segment-specific collaterals to drive lead generation and support achievement of sales targets
  • Plan social media marketing campaigns to drive lead generation by creating awareness and web traffic
  • Coordinate and support the company’s participation in worldwide conferences and events
  • Develop and implement market launch plans for new products, including value proposition and messaging specific to customer targets

 

 

YOUR PROFILE

  • An educational degree in science is required
  • Minimum 2 years of commercial experience in a relevant life sciences industry (Biotechnology, Instrument vendors, CRO, biopharma, diagnostics, life sciences software,…) is required
  • Experience in an omics field, particularly proteomics, is a huge plus
  • Strong familiarity with B2B Marketing practices and tools (Marketing & Sales Funnel, CRM, Marketing Automation, Marketing Analytics,…) and Digital Marketing savviness
  • Demonstrated content writing skills to translate complex science into compelling marketing communication; experience in the development of scientific marketing collateral (Tech Notes, App Notes, Software tutorials,…) is a plus
  • Familiarity with graphic design processes and tools (Adobe Creative Suite) is preferred
  • Strategic and analytical mindset, ability to structure complex situations and challenges, and develop comprehensive solutions
  • Strong results-orientation and project management skills, independent working style and ability to work on multiple projects in parallel
  • Strong communicator with excellent cross-functional collaboration skills
  • Openness and flexibility to adapt in a rapidly evolving environment
  • Very good knowledge of written and spoken English language; German is a plus but not required

WORKING AT BIOGNOSYS

We offer a dynamic work atmosphere in a young and motivated team. You will profit from an open and flexible company structure where personal initiative is appreciated and encouraged. Biognosys is a fast-growing and internationally acting company that offers you the opportunity to grow together with us in a rapidly emerging and innovative market.

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